What's Behind?

EN / FR / CZ
 

The concept of the project was to create a new series of graphics, sculptures, objects and typographies which would make the working space more agreeable whilst reflecting the youthfulness of Orange, which is characteristic of the brand. 

We named the concept "What's Behind?" and our approach was to show the technical world in a symbolic, fun and aesthetically pleasing way. We used macrophotography, and emphasized see-through technology, as a means of discovering the inside from the outside. The concept of 'hidden beauty' was also applied by using ordinary elements such as wires, ducts and machines in an artistic and decorative way.    

© Savary & Associates 2013